Amazon’s Early Reviewer Program: What Sellers Need To Know
Anyone who has ever sold products on Amazon knows just how integral and valuable customer reviews are to the success of a business, which is why the Early Reviewer Program that Amazon has just introduced is enticing for new sellers.
The Early Reviewer Program incentivizes real Amazon customers to leave authentic reviews for new products.
Since Amazon has become proactive in recent years at dissuading and banning fake or bought reviews, it has become increasingly harder for sellers launching new products on Amazon to secure the reviews they need to establish their value and clientele. With the Early Reviewer Program, third-party sellers may have a better shot at acquiring those coveted reviews.
In exchange, buyers are rewarded for sharing their opinion, so it’s a win-win for merchants AND customers.
A Few Things To Know Before Enrolling In the Early Reviewer Program…
This initiative is only available to U.S. brand-registered sellers. If you own the trademark and rights to your brand – and you haven’t applied for Brand Registry – you need to do that first.
In order for you to be eligible for this program, your listing must have less than five verifiable reviews and your product must be over $15.00
Each SKU you enter into the program will cost you $60. Each SKU will be enlisted in the Early Reviewer Program for up to a year OR until that product has received five reviews.
You cannot influence, change, or delete the content or star rating of reviews. So long as each review is verified and doesn’t go against any community policies, Amazon will not nullify it.
Reviewers, randomly selected by Amazon from a list of customers who have already purchased products in the program, are rewarded with a small reward (like a gift card) upon submission of their review. The reward is a token of appreciation.
Any reviews solicited via the Early Reviewer are indicated via an orange badge that reads “Early Reviewer Rewards.”
Steps to Take to Enroll Your Product in the Early Reviewer Program:
Enroll in Brand Registry
To be eligible, your company must be brand registered. You can start this process by clicking here.
LOAD YOUR CVS TEMPLATE
Once you’ve been Brand Registered, you can access The Early Reviewer Program portal, found under Advertising in Seller Central. To submit products for enrollment, you will be prompted to load your SKUs into the template that Amazon provides. You may submit up to 100 SKUs at a time.
*Keep in mind, you cannot enroll variations or child SKUs of a parent SKU.
UPLOAD YOUR TEMPLATE
Once you’ve completed filling out the template, you will submit it into the Early Reviewer Program. As mentioned above, each parent SKU or stand-alone SKU will cost $60 (plus taxes) upon the first review obtained. Once you’ve been accepted into the program, SKUs cannot be retracted. Amazon will stop soliciting reviews when 5 reviews are collected through the program OR after one year.
You may view the status of each SKU in the Submission History & Product Enrollment Details section, found in your Seller Central account. within the portal.
What This Means For You
As with most things in e-commerce, there is no guarantee of success. Reviews are undeniably important, but they certainly aren’t the only crucial element in the equation. How many monthly sales you make, how persuasive your sales copy is, and how great your images and EBC are collectively contribute to the overall success of your brand.
For more information on how to improve your ranking and listing, click here.
For more information on how to improve your product photography, click here.
Coupon Marketing Agreement
(“Agreement”) by and between iLoveToReview.com, LLC dba MarketHustl.com, a Nevada limited liability company, (the “Company”) and the undersigned client (the “Client”), effective as of the date set forth above (the “Effective Date”) and covers all promotional campaigns for MarketHustl.
Amazon TOS Compliance
- We are not a review company. We will never ask any member to review a product.
- We have no way of tracking any information related to Amazon reviews
- Providing products in exchange for a review is against Amazon TOS.
- All campaigns are for strategic promotional purposes only
- The term “Coupon Codes” means Amazon.com coupon or promotion codes provided by Client for distribution by the Company. All Coupon Codes provided by Client to the Company shall reflect a Significant discount on the price of the product(s) described above (the “Product(s)”), but need not discount Clients’ ordinary shipping and handling costs.
- Client understands a Campaign Date will not be set until Company receives Coupon Codes for distribution as set forth below.
- The term “Redemption Target” means the numbers of people who use the Coupon Codes to claim a Product(s) from the Client’s Amazon account. Client agrees to provide Company with an accurate report showing such redemptions within three (3) business days of Company requesting it.
- The Company will use reasonable efforts to distribute the Coupon Codes by email, SMS messages or website visitors until Redemption Target has been reached, however, there is no guarantee the redemption target will be reached. The Company will be responsible for the timing, nature, and means of distributing the Coupon Codes; provided, that the Company and Client shall mutually agree in advance to any product description, marketing materials, or the like used by the Company in connection with distributing the Coupon Codes. The Coupon Codes may be distributed in conjunction with coupon codes for other products and/or services, including those of other clients.
- Campaign Fees: Client shall pay the Company the Single Promo or Standard, Basic, Business or Corporate subscription fees which are due immediately upon execution of this Agreement. The Company shall have no obligation to distribute any Coupon Codes until payment in full is received.
- Campaigns: Campaigns are defined as a coupon code promotion for a single ASIN. Single Promotions are limited to a 1 time promotion for up to 200 coupons. All subscriptions can run unlimited promotions per ASIN per month with no coupon limits.
- Client shall be responsible for timely fulfilling all orders for the Product(s) utilizing the Coupon Codes, consistent with its ordinary fulfillment policies, at its own cost. The Company will not pay for any part of the costs or retail price of the Products, and will not provide shipping, logistics, or fulfillment services. Client shall not charge shipping and handling greater than it charges paying customers for like goods.
- The Company shall not be liable for any damage or loss caused by use of the Coupon Codes, including, but not limited to, redemption by persons other than its subscribers, publication of the Coupon Codes, or redemptions of the Coupon Codes in excess of the Redemption Target. If Client believes that the Coupon Codes are being misused it is Client’s responsibility to deactivate the Coupon Codes.
- Upon the Company’s request, Client shall provide to the Company the complete fulfillment report from the time of the campaign.
- Client shall ensure that on the day of the promotion that the product price will be at a price that the Coupon Codes will reduce the item to the agreed upon amount as indicated on the cover of this Agreement. Client further promises that they shall not change the price of the item on Amazon for 5 days after the promotion launch date to ensure that the Coupon Codes will discount the product as promised for 5 days after the promotion date.
- The Term of this agreement shall be for 30 Days from the day the Coupons are first distributed by the Company for all campaigns and automatically renewed each month upon monthly subscription payment.
- Campaigns are valid for 12 months from the date of purchase and are non-refundable.
Indemnification, Insurance, Limitations on Liability.
- Client agrees to indemnify, defend and hold the Company harmless for any liability, damage, loss, claim, cause of action, injury or expense (including reasonable attorney’s fees and costs) arising from or relating to any Client’s product(s) or any product(s) promoted by Client pursuant to this Agreement, Client’s failure to fulfill any order pursuant to the Coupon Codes, any returns, reimbursements or the like, or any claim that any product promoted by Client under this Agreement was in any way defective or deficient, including, but not limited to, claims in the nature of negligence, product liability, breach of warranty (express or implied), breach of contract, or fraud (collectively the “Covered Claims”), whether for injury to person or property, or otherwise. If any Covered Claim is asserted against the Company, the client shall have the right to retain counsel of its choosing, and shall promptly notify Client of such claim.
- WITHOUT LIMITING THE OBLIGATION TO INDEMNIFY THE COMPANY UNDER PARAGRAPH a. ABOVE, NEITHER PARTY SHALL BE LIABLE TO THE OTHER FOR ANY CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES OF ANY KIND, AND THE MAXIMUM LIABILITY OF EITHER PARTY HEREUNDER SHALL BE THE AMOUNT ACTUALLY PAID BY CLIENT PURSUANT TO THIS AGREEMENT.
- THE COMPANY MAKES NO WARRANTIES, EXPRESS OR IMPLIED, CONCERNING THE CONTENT OF THE REVIEWS PROVIDED BY ITS SUBSCRIBERS OR OTHERS, OR THE CONTINUING AVAILABILITY OF ANY FEATURE OR FUNCTION OF THE AMAZON.COM WEBSITE THAT MAY BE NECESSARY TO CARRY OUT THE TERMS OF THIS AGREEMENT.
- THE COMPANY HAS NO CONTROL OVER CHANGES TO THE AMAZON.COM SITE, WHICH MAY RENDER THE COMPANY UNABLE TO FULFILL ITS OBLIGATIONS HEREUNDER. THE SERVICES HEREUNDER ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS.
- Either party may terminate this Agreement, (a) on fourteen (14)-days written notice of the other party’s breach of this Agreement if the other party has failed to cure its breach during such period, or (b) immediately on written notice of the other party’s breach of the terms outlined in this agreement. The provisions of Section 5, 6 and 7 shall survive termination of this Agreement.
- This Agreement is the entire agreement of the parties on the subject matter hereof and supersedes any prior or concurrent discussions, negotiations or agreements concerning the same. This Agreement may only be modified in writing, signed by both parties. No failure or delay of either party in enforcing any right or obligation hereunder shall be deemed a waiver, and no waiver will be effective unless signed with the party to be charged.
- The interpretation, performance, enforcement, and breach of this Agreement shall be governed and construed under the laws of the State of Florida without reference to conflicts of law principles. Any disputes arising from or relating in any way to this Agreement shall be brought, if at all, in final, binding arbitration pursuant to the Commercial Arbitration Rules of the American Arbitration Association. Any such arbitration shall be confidential, and shall be conducted in Broward County, Florida. The prevailing party in such arbitration, and any proceedings to enforce or vacate the arbitrator’s decision shall be entitled to recover its attorney’s fees and costs.
- In the event that any provision of this Agreement is held invalid or unenforceable, then that provision will be limited or eliminated to the minimum extent necessary to render it valid and enforceable, and the remaining provisions of this Agreement will remain in full force and effect.
- This Agreement is intended for the benefit of the named parties alone, and is not intended to confer any rights on any third parties. This Agreement shall be binding upon and inure to the benefit of the parties and their respective successors and assigns.
- This Agreement reflects the negotiation and mutual intention of the parties, and will not be strictly construed against either party by reason of the party drafting this Agreement or the provision at issue.
- Any notice required or permitted hereunder shall be given in writing by mail or email at the address for each party specified below and shall be deemed effective upon receipt.
- This Agreement may be executed in counterparts and through electronic means by clicking agree below.
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